A Case Study of a Family Business: Ohga Pharmacy Co., Ltd.

Abstract

This paper presents a case study of a family business, focusing on Ohga Pharmacy Co., Ltd., which boasts a history of 123 years. Operating under the belief that “maintaining the status quo is regression,” the company has actively transformed its business to adapt to changing times. This includes unique initiatives, such as the current president himself performing as the character “Ohgaman.” This case offers valuable insights into a community-based family business that resolves social issues while simultaneously increasing corporate profitability, thereby contributing to regional revitalization.